The Living Room Candidate
The online exhibition, The Living Room Candidate, at The Museum of the Moving Image, presents more than 300 presidential campaign commercials from 1952 – 2008. According to the site, it was Madison Avenue advertising executive Rosser Reeves who convinced Dwight Eisenhower that short ads played during such popular TV programs as “I Love Lucy,” would reach more voters than any other form of advertising.
“In a media-saturated environment in which news, opinions, and entertainment surround us all day on our television sets, computers, and cell phones, the television commercial remains the one area where presidential candidates have complete control over their images.”
To check the Curator’s Picks from culturally historic strategies, messages and slogans, visit Living Room Candidate.